Monday, October 12, 2009

BMW brings new Sportscar Z4 to India, Priced at Rs 59 Lakhs


German luxury car maker BMW today launched Z4 Roadster in India. The Sportscar is priced at Rs 59 lakh (ex-showroom).

The two-seater sports-car powered by a 2,979 cc petrol engine is being launched as a part of the company's move to strengthen its position in the Indian luxury car segment.

The company is targeting to sell 30-40 units of the Z4 Roadster in the first year.

The company is currently competing neck-to-neck with rival German luxury car maker Mercedes-Benz for the top slot in the Indian luxury-car market. During the first eight months (January- August) of 2009, BMW had sold 2,305 units against 2,026 of Mercedes.

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