The two-seater sports-car powered by a 2,979 cc petrol engine is being launched as a part of the company's move to strengthen its position in the Indian luxury car segment.
The company is targeting to sell 30-40 units of the Z4 Roadster in the first year.
The company is currently competing neck-to-neck with rival German luxury car maker Mercedes-Benz for the top slot in the Indian luxury-car market. During the first eight months (January- August) of 2009, BMW had sold 2,305 units against 2,026 of Mercedes.
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