Nissan has revealed that it is seriously studying the feasibility of a US$ 5000 car (approximately Rs. 2.5 lakh) for markets like China and India.
According to Colin Dodge, Executive Vice-President, Nissan Motor Company -
"We believe there is huge potential for a car in the gap between the ultra-low cost car that Bajaj is developing and the Nissan Micra"
Colin Dodge also indicated that the car may be developed with Indian partner Ashok Leyland.
"Our relationship with Ashok Leyland is growing and we believe there is an opportunity to develop a price entry vehicle with them"
Nissan feels that India with its unique low cost base and frugal engineering skills is well placed to develop such a car.
"In Europe or Japan engineers can no longer go back to basics and they have lost the ability to engineer products that meet the low end of the market. Indian engineers challenge everything from a cost point of view"
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