“It (the price) will be very competitive. We will compete with the i10 and Swift and others as we are targeting the segment, which accounts for 70% of all new vehicles sold in India; The definition of small car in India is a “bit different”
Mr Boneham said Ford intends to introduce a series of new products to the market in a 12-18 month span. It would take about 5-6 years to reach full capacity, he said, responding to a query. Though it would focus on the compact car segment, it did not necessarily mean that Ford would not look at other segments.
No comments:
Post a Comment