Ford Figo launch due Next Month [India], New Models Coming Soon

Ford will be launching its sub-B catagory car – the ‘Figo’ in India before the end of the next month. It will be the sixth new model to be introduced in India by Ford. However the company is tightlipped about the pricing of the car. According to Ford India president and MD Michael Boneham -

“It (the price) will be very competitive. We will compete with the i10 and Swift and others as we are targeting the segment, which accounts for 70% of all new vehicles sold in India; The definition of small car in India is a “bit different”

Mr Boneham said Ford intends to introduce a series of new products to the market in a 12-18 month span. It would take about 5-6 years to reach full capacity, he said, responding to a query. Though it would focus on the compact car segment, it did not necessarily mean that Ford would not look at other segments.

Ford unveils new small car 'Figo' in India

Sometime back, we had written about the small car which Ford was planning for India, and at that point in time, we thought it to be the Ford ‘Focus’ hatchback, but we were wrong. Presenting the all new Figo – Ford’s new small car for India.

The Figo is built on Ford's small car-platform architecture and shares its underlying technology with the Ford Fiesta.

Launch Date/ Features/ Price
The Figo is slated for an early 2010 production launch. Plus the company has refused to reveal any other details before the launch. The company has constantly been highlighting the design (Ford's Kinetic Design language) of the vehicle, which at first go looks a little i20-ish but surely has its own distinctive hints like the more profound front-grille. The speculated price of the car is about 3.5 Lakhs (base model)

More details & Features Coming Soon. Stay Tuned.