"MSI today achieved a cumulative sale of one lakh units of the DZire," a company spokesperson said.
The company had launched the DZire in March 2008 in both petrol and diesel variants priced between Rs 4.49 lakh and Rs 6.70 lakh.
This follows the company's recent milestones, including achieving 80 lakh units of cumulative production for all its brands, followed by roll-out of one lakh units of its KB-series engines and launch of the 1,00,000th units of its flagship export model 'A-Star'.
The company has scaled up production of DZire from 4,000 units initially to 7,000 units a month now, the spokesperson added.
"Yet the car is having a waiting period of up to four months," he added.
The entry-level sedan competes in the A-3 segment with cars like Tata's Indigo, Ford's Fusion, Hyundai's Accent and General Motors' Aveo.
MSI has a market share of 38.6 per cent in the A-3 segment during the April-August period of this fiscal, up from 27.2 per cent during the same period last year.
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