Thursday, July 30, 2009

Tata in cost cutting mode, JLR to go aluminium

Tata-owned Jaguar Land Rover is thinking over building all its future cars with light weight aluminium bodies to reduce input costs as the two British marquees are trying hard to come out of the more than Rs 1,700 crore loss in 2008-09.

2010jaguarxfrlive_01_opt The 2010 Jaguar XFR

The two iconic brands are also developing hybrid engines for use in future models of JLR.

In its Annual Report for 2008-09, Tata Motors Chairman Ratan Tata said,

JLR is planning to have all its future cars constructed with light weight aluminum bodies resulting in considerable savings in weight, and reduction in CO2 emissions.

The main challenge in JLR will be to sustain operations through this difficult period arising from the global financial meltdown. There is good reason to believe that the company's new products and more aggressive marketing will see the company through this period”

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